THE WORLD'S LARGEST VPP MARKETPLACE
With Mirriad, brands can buy virtual product placement (VPP) and in-content advertising inventory from 60+ activated content suppliers across leading US entertainment. Since 2023, Mirriad is introducing the next level of in-content advertising through its programmatic capabilities.
A NEW AD FORMAT PEOPLE TRULY LOVE
Preferred 10x over traditional ads and liked by 85% of viewers, Mirriad transforms the viewing experience and resonates with audiences authentically.
9 OUT OF THE TOP 20 US ADVERTISERS ARE ALREADY ACHIEVING GREAT RESULTS
- Up to 35% increase in Actual Purchase
- 25 ppt increase in Ad Awareness on average
- 23% higher reach vs. TV spots
- 83% of viewers say VPP feels natural
- 79% of viewers say VPP is non-intrusive
Source: Kantar
INTEGRATE VPP WITH STANDARD TV AD REPORTING
Measurable across linear and digital channels, Mirriad’s integration offers advertisers a comprehensive view of audience reach and lower funnel outcome data (like sales and store visits), providing confidence in the effectiveness and impact of VPP.
Mirriad places great value on the confidentiality of our clients, and as a result, we are unable to disclose the names of many of our world-class partners publicly.
VPP DRIVES CAMPAIGN PERFORMANCE
