NEWLY ANNOUNCED

INTEGRATE VIRTUAL PRODUCT PLACEMENT WITH STANDARD TV AD REPORTING

This capability provides a robust and comprehensive view of ad delivery within the format mix.

INTEGRATED WITH STANDARD TV AD REPORTING

For the first time, advertisers can access detailed audience reach data for Mirriad's virtual product placement, allowing them to accurately assess the impact of their placements.

AUDIENCE REACH AND LOWER FUNNEL OUTCOMES

This integration also enables the overlay of lower funnel outcome measurements, including sales, store visits, and website traffic, giving brands a holistic view of their advertising performance and its direct correlation to consumer actions.

HOLISTIC VIEW OF CAMPAIGN PERFORMANCE

This development offers advertisers the data needed to make informed decisions and optimize their media investments, ensuring they can accurately measure the effectiveness and impact of virtual product placement.

“We are excited to offer a measurement solution that fits seamlessly with the strategies advertisers are already using. By aligning our measurement capabilities with standard TV ad reporting, we’re providing advertisers with the confidence to invest in virtual product placement, knowing they can accurately measure its effectiveness and impact.”

Stephan Beringer CEO at Mirriad