Virtual product placement (VPP) is an innovative ad format that integrates brands and products into content, ensuring they stand out contextually. Scaling across varied premium content, VPP delivers a unique impact with every impression.
ADS THAT DON’T FEEL LIKE ADS
VPP makes brands and products a natural part of viewers’ favorite content, resulting in a 10x preference for VPP over traditional ad breaks.
PREFERENCE, CONSIDERATION, SALES
Advertisers using VPP significantly increase brand affinity, preference, and consideration, driving a measurable impact on sales. Kantar reports up to a 35% increase in Actual Purchase, demonstrating VPP's high effectiveness.
