VPP IS PROVEN TO DRIVE A

51% Increase in Transaction Value

Higher Sales, Shopping Incidence, and ROI Proven by Industry-First Measurement Data (iSpot)

PROVEN RESULTS FOR BIG ROI, TRANSACTION GROWTH, AND ENGAGEMENT

5:1 ROI

Credit card sales data showed that a large advertiser’s six-figure VPP campaign generated an impressive seven-figure return on investment—delivering a 5:1 ROI.

HIGHER SALES, TRANSACTION GROWTH, AND SHOPPING INCIDENCE

The innovative ad format drove significant increases in actual sales activity among core adult audiences:

27x increase in shopping incidence within households compared to the TV spot campaign*
16% increase in transactions per household
51% increase in average transaction value, which exceeds prior Kantar studies showing that VPP can boost sales by up to 35%

Source: iSpot

Mirriad places great value on the confidentiality of our clients, and as a result, we are unable to disclose the names of many of our world-class partners publicly.

“Virtual Product Placement (VPP) allows advertisers to tap into a fresh form of video inventory that drives higher returns compared to traditional ad formats. With VPP, advertisers can significantly grow their sales and ROI by integrating products naturally within content that resonates with viewers.”

Stephan Beringer CEO at Mirriad

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