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AI-POWERED VIRTUAL PRODUCT PLACEMENT

THE NEW MONETIZATION SOLUTION FOR THE MEDIA INDUSTRY

Mirriad is the world's leading virtual product placement and in-content ads platform, boosting partners' revenue by dynamically integrating brands into TV, streaming, music, and other premium content without interrupting the viewer experience.

 

With Mirriad, partners unlock a new ad format in high demand among advertisers. 

TRUSTED BY LEADING PARTNERS WORLDWIDE

Mirriad has successfully executed thousands of virtual integrations for 60+ leading media companies around the world. Since 2023, Mirriad is pushing the boundaries of virtual advertising again with its groundbreaking programmatic capabilities. 

A SEAMLESS END-TO-END EXPERIENCE 

Mirriad’s proprietary platform analyzes partner content, showcases unique virtual ad inventory, and allows for easy campaign management and delivery.

GOODBYE AD SATURATION, HELLO INVENTORY WHITESPACE

Because of its non-disruptive nature, virtual product placement drives positive perceptions among viewers, leading to higher campaign performance:

  • Preferred 10x over traditional ad formats
  • 83% of viewers say VPP feels natural
  • 79% of viewers say VPP is non-intrusive
  • +26ppt Ad Awareness
  • +12ppt Unaided Awareness
  • +14ppt TOM Awareness
  • +20 ppt boost in sales conversion when combined with TV spots

Source: Kantar

Sparsh Pandya, Kantar
We're looking at virtual product placement as the new antidote to ad fatigue and media inefficiency, delivering high effectiveness and driving viewer loyalty and affinity.

Sparsh Pandya Senior Client Director at Kantar

ASK ANYTHING ABOUT VPP

 
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TPN GOLD SHIELD AWARD

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In 2024, Mirriad was awarded the Trusted Partner Network (“TPN”) Gold Shield status, an industry recognition that is a critical enabler of Mirriad’s partnerships with the leading entertainment and media companies in the US. The TPN is a global, industry-wide content security initiative that is wholly owned by the Motion Picture Association (MPA), the American trade association representing the five major film studios of the United States, as well as video streaming services. Read more here

DRIVING VIEWER AFFINITY AND AD PERFORMANCE

Virtual Product Placement Increases Ad Awareness by 25 ppt
85 % of viewers like VPP
Virtual Product Placement Increases Ad Awareness by 25 ppt
83 % of viewers say VPP feels natural
Virtual Product Placement Increases Ad Awareness by 25 ppt
+ 20 ppt sales conversion when combined with TV spots

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