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VIRTUAL PRODUCT PLACEMENT FOR ALCOHOL BRANDS

Virtually inserting alcohol brands directly into a wide range of premium TV, SVOD/AVOD, Music, and Influencer content, Mirriad drives exceptional performance for advertisers. Research highlights the VPP's real-time impact, driving up to 35% sales increase, 94% Ad Awareness, and a 20-45% audience lift compared to TV spots.

Mirriad works with content partners and owners to ensure adhereance to LDA Compliance


MAJOR ALCOHOL BRANDS ARE ALREADY ACHIEVING GREAT RESULTS

  • +43 ppt increase in Ad Awareness
  • Up to 35% increase in Actual Purchase
  • Up to 22 ppt increase in Unprompted Awareness
  • +23% higher reach vs. TV spots
  • 83% of viewers say VPP feels natural
  • 79% of viewers say VPP is non-intrusive

Source: Kantar

THE WORLD'S LARGEST VPP MARKETPLACE

With Mirriad, brands can buy virtual product placement (VPP) and in-content advertising inventory from 60+ activated content suppliers across leading US entertainment. Since 2023, Mirriad is introducing the next level of virtual in-content advertising through its programmatic capabilities.

A NEW AD FORMAT PEOPLE TRULY LOVE

Preferred 10x over traditional ads and liked by 85% of viewers, Mirriad transforms the viewing experience and resonates with audiences authentically. 

Sparsh Pandya, Kantar
“We’re looking at a powerful new tool in the marketer’s arsenal here, brands should test the format now to get ahead of the curve.”

Sparsh Pandya Senior Client Director at Kantar

ASK ANYTHING ABOUT VPP

 
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VPP DRIVES CAMPAIGN PERFORMANCE FOR ALCOHOL BRANDS

Virtual Product Placement Increases Ad Awareness by 25 ppt
43 ppt increase in Ad Awareness
Virtual Product Placement Increases Ad Awareness by 25 ppt
35 % increase in Actual Purchase
Virtual Product Placement Increases Ad Awareness by 25 ppt
23 % higher reach than TV spots

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