AI-POWERED AND MULTI-PATENTED

THE LEADER IN VIRTUAL PRODUCT PLACEMENT

Mirriad dynamically inserts brands into a vast range of premium Television, SVOD/AVOD, Music, and Influencer content. The solution drives exceptional performance for advertisers, creates new revenue for content owners, and dramatically improves the viewer experience.

MIRRIAD IS THE AUTHORITY IN THE MARKET

Preferred 10X over traditional ads and liked by 85% of viewers, Mirriad transforms the viewing experience and resonates with audiences authentically.

Source: Kantar

A NEW AD FORMAT LOVED BY VIEWERS

85 % of viewers like VPP

10 x more preferred than traditional ads

Virtual Product Placement Increases Ad Awareness by 25 ppt

83 % of viewers say VPP feels natural

WORKING WITH INDUSTRY LEADERS

60+ PREMIUM CONTENT PARTNERS • 45% OF TOP US AD SPENDERS

EXPERIENCED IN DRIVING IMPACT WITH VPP

THOUSANDS OF INTEGRATIONS • HUNDREDS OF CAMPAIGNS • 35+ PATENTS

AI Blue Box Addition At&t - Mirriad - Confidential

AI Blue Box Addition Lexus - Mirriad - Confidential (5)

AI Blue Box Addition Lexus - Mirriad - Confidential (2)

ASK US ANYTHING ABOUT VPP

BRIDGING THE INVENTORY GAP

With the largest virtual product placement marketplace consisting of over 4,000 hours of premium content, Mirriad solves today’s biggest media inventory challenges.

We’ve also built the world’s first Diverse Supplier Virtual Product Placement Marketplace consisting of 40+ partners, a pillar of our work in empowering diverse-owned and targeted content creators and allowing brands to authentically connect with hard-to-reach audiences.

WHAT OUR PARTNERS SAY

"The fragmented media landscape makes it challenging for brands to break through the environment to seamlessly connect with audiences. In-content advertising, like Mirriad's AI technology, has provided an avenue for us to engage with consumers in an authentic and innovative way that drives optimal results."

Mia Phillips
Senior Manager of Advertising & Media at Lexus

“Mirriad's multicultural marketplace for in-content advertising is at the cutting edge of advertising and inclusion, bringing innovation and new revenue streams to minority-focused content. In partnership with Mirriad, we’ve successfully created in-content campaigns for brands like Charmin. By placing our brand in-content that is relevant and resonant to consumer groups we want to reach, our campaigns deliver great results and great viewer experiences.”

Malcolm Henderson
Senior Brand Manager at Procter & Gamble

"Mirriad’s virtual product placement (VPP) has allowed us to monetize our produced content, unlocking valuable inventory and supercharging our ad capabilities in a non-intrusive way, while enhancing viewer experience."

Perry MacDonald
VP Advertising Sales and Partnership at Bell Media

"By leveraging Mirriad's in content platform, we unlocked new music video inventory we’d otherwise not have access to. Through virtual signage, we were able to drive campaign awareness and connect authentically with diverse music fans."

Nobles Crawford
AVP of Consumer Activation, Luxury Beauty at L'Oreal

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Award Winning

MIRRIAD 2024 UPFRONTS PLAYBOOK NOW

A SUPERIOR AD FORMAT DRIVING RESULTS

Leading networks highlighted Mirriad's virtual product placement (VPP) solutions in the 2024 upfronts. Why does this matter to buyers? Combining VPP with commercials immediately improves campaign effectiveness, with significantly higher reach and strong lifts in Ad Awareness, Favorability, Consideration, and sales.